Who Reads RE Magazine

Staff at 99% of America’s Powerful Electric Co-ops Read RE Magazine

If you’re looking to increase sales, electric cooperatives are ripe with opportunity. The numbers speak for themselves.
Today’s electric co-ops:

  • Own and maintain 2.7 million miles, or 42%, of the nation’s electric distribution lines.
  • Invest $4 billion annually in infrastructure updates.

RE Magazine is the only industry publication to reach 99% of all electric co-ops—including a paid subscriber base of almost 20,000 readers and a total readership of 40,135 including pass-along readers.

These aren’t just any readers. From CEOs and board members to operations supervisors and supply managers, 51% of our subscribers have a say in purchasing decisions. These are the influencers you need to reach.

AAM Brand Report

RE Magazine believes in full transparency, which is why we subscribe to the Alliance of Audited Media (formerly BPA) brand report.

The Alliance for Audited Media is a not-for-profit organization that provides independent, third-party audits of audience claims of business-to-business publications, consumer magazines and face-to-face events. Publishers use AAM-audited data to prove to media buyers that the audience quantity and quality they claim is accurate.

View the latest AAM report.

RE Magazine Influence and Action

After seeing an ad in RE Magazine, respondents reported one or more of the following:

  • 89% associated ads with respective brands
  • 97% liked one or more ads
  • 75% have improved opinion of a product or service
  • 81% became newly aware of a product or service
  • 51% engaged in preliminary buying behavior *
  • 34% engaged in active buying behavior **

* Preliminary buying behaviors include saving the ad, discussing advertised product or service with colleagues, visiting advertiser’s website, or contacting a salesperson.
** Active buying behaviors include requesting a sample, considering a purchase, recommending or purchasing the advertised product or service.